I have an interesting ethical dilemma.
I read a lot of dialogue between other indie authors about whether it’s ethical to offer your books free.
The argument goes, this is a job. This is how we make a living. To give away our work for nothing devalues what we do: it saturates the market, and it creates an expectation amongst the reading public that they can expect a something for nothing.
And then there’s the counter-argument to that, which is that free books generate publicity for authors and allow readers who might otherwise not want to make a financial commitment to trying a new writer, give him or her a trial.
And I can see both sides of that one.
Every year, I write a free Christmas story, and I will continue to write a free Christmas story, because that’s my Christmas gift to all the people who’ve bought my books throughout the last twelve months. And if anyone wants to attack me for being unethical on that front, well, bring it on.
And sometimes if I’m feeling as if my sales need a bit of a boost I’ll put one of the books on a brief bargain-basement few days, just to raise their profile again, but then they go back to be being full price – and, you know, I do often find that readers pick one up at discounted and then go and pick up the others at full price over time, so that works for me.
Here’s the thing.
I’ve re-edited, and put a new cover on, the first book of the Uncivil Wars series, and it’s being re-released through Rosemary Tree Press rather than under my personal account.
And it’s going to be free. Forever.
And it’s not about channelling traffic, or boosting sales, it’s … well, Red Horse is, was, remains, my bestselling book to date. Over 1000 downloads in its first 12 months, in fact its first 8 months – it tipped over the thousandth download at the August Bank Holiday in 2015, having been released in the January. And that’s probably now coming on for 2,000 copies of that book that my readers have paid money for: and then I’ve taken it off sale to give it a – admittedly very nice – cover, and re-edit some of the bits that have been bugging me since I released it.
Basically, I’ve gone back and made the Rosie Babbitt of Red Horse, the same Rosie Babbitt as he is at the end of The Serpent’s Root – not a swivel-eyed self-destructive revenge tragedian, but an ordinary man having a run of bad luck. It’s not massively different, it’s different enough that I wrote THE END with a sense of satisfaction, because it was right. (That feeling of rightness when you get it on the page what it was in your head, you knowto ask ?)
But that’s 2,000 people who bought it. And it seems sort of unfair somehow to tell them it’s a brand new book – which it isn’t – or to make them have to buy it again to find out how different. And possibly that’s a betrayal of my fellow authors that I’m giving away two years of work for nothing.
On the other hand, it feels like more of a betrayal of my readers to expect them to buy the same book twice, with different covers.
What do you think?